Imagine my surprise when a client hired me, a writer, for a video that needed no script.  Is this the client direct from the straight jacket?

No. All videos need a plan. Images must appear in logical order.  A story -- wordless or not -- must be woven. Video-rich communications still need to build and reach strong conclusions.  Logic, story-telling, clarity, surprise, interest -all are ingredients business writers use to make a message tastier.

This client showed smarts.  Clients.  Don't you love them?©