Hired To Write Zip
Imagine my surprise when a client hired me, a writer, for a video that needed no script. Is this the client direct from the straight jacket?
No. All videos need a plan. Images must appear in logical order. A story -- wordless or not -- must be woven. Video-rich communications still need to build and reach strong conclusions. Logic, story-telling, clarity, surprise, interest -all are ingredients business writers use to make a message tastier.
This client showed smarts. Clients. Don't you love them?©