Writers fear the curse of the dreck.  We quake at the terrifying thought: "Is all our mighty prose worthless stuff?"  We dream of composing a bouncing new born business message people will proudly dandle.  We hope our work will bring at least a skosh of profit to our clients.

 

For there's such beauty in a masterful message employing new words.  Learning new vocabulary isn't dreck (worthless stuff).  Working with a new word can be like bouncing a baby on your knee (dandling).  And it all does make a small amount, a skosh of a difference, my dear goombah.