Isn't the above definition of awe awesome? I can't take credit for it or the rest of this e-zine. I just admire the wonderful insight and pleasure such word play brings. It's like defining an acorn as an oak in a nutshell (credit Charles Keller). Or explaining that courage is fear that has said its prayers. Or calling a diamond a piece of coal that made good under pressure. Overeating is that which makes you thick to your stomach. Using delightful language is good for business. It makes us more memorable. Try creating a phrase that will stick in prospects' minds like a cat's face sticks to the fish bowl.