The world's drowning in information. In this Web-wide, worldwide tsunami of 5,000 marketing messages a day, how can your message sail into your reader's mind?

Lift your message high above the vast seas of body copy. Hoist your main idea into the headline. Raise your major points into subheads.  And that most provocative point? Unfurl it high in the air of a callout box. Smooth prose sailing to you.